METRIC - BASED SEO STRATEGIES AND IMPLEMENTATION

We use metrics to monitor rankings, detect an issue, or measure the health of a website. Websites do not always leverage the same set of metrics, though. Each website has its own unique metrics that serve as a benchmark for SEO strategies.

It is a common situation among SEO specialists that have a hard time figuring out what causes your ranking problems or predicting how their work will affect the site. The problem lies with how SEO specialists use the metrics they are familiar with, and neglect others, which causes them to implement outdated practices that can endanger your website’s performance

These are our six core metrics to provide you with an in-depth look at how our methodology works.

QUICK FACTS ABOUT SEO

  • Google uses over 200 metrics to rank websites.
  • The algorithm is a filter that allows only the best and most relevant content to appear to users.
  • Most SEO specialists use 1 to 2 dozen metrics to comb a website.
  • Metrics work synchronously.
  • No single metric can rank or penalize a website.

OUR 6 METRIC GROUPS WE USE TO EVALUATE SITE PERFORMANCE.

After dozens of experiments on hundreds of sites,  a methodology was established that segmented the search metrics in to the 6 most essential groups.These six core metrics help our in-house experts define search parameters to provide partners with a seamless methodology.

WHAT IS PAGERANK?

Authority is known internally to Google as PageRank, which serves as the primary authority algorithm. PageRank functions like a link voting system among pages to determine which pages have the highest relevance. Google not only looks at the quantity of the links pointing to a page, but also at the quality of these links.

AUTHORITY

WHAT IS LATENT DIRICHLET ALLOCATION

On-page is the first metric of search. Foundationally known as the LDA (Latent Dirichlet Allocation), this serves as the core of all search engines. As opposed to Latent Semantic Indexing (LSI), LDA is the literal and basic element of the On-page metric. It is the reason content will always be king—search engines will figure out what the website is talking about based on how the website talks about it.

ON-PAGE

WHAT IS OFF-PAGE?

Off-page is a Google-invented metric that focuses on building quality backlinks. Larry Page invented the concept of backlinks to view the relevance of a website based on the links that point to it. This metric involves all external factors that influence the performance or ranking of a page or website—this is opposed to On-page, which focuses on internal parts of a page or website that influence its rankings.

OFF-PAGE

WHAT IS BEHAVIOR?

Search engines are turning to user intent to determine which websites deliver relevant content to visitors, which turns us to this specific metric group: Behavior. Unlike Authority, Behavior is a metric that you can control if you have Analytics.

BEHAVIOR

WHAT IS QUALITY?

The Quality metric is the on-page regulating element of the Google algorithm. This augments or depreciates your on-page score. Along with Google Panda, this does the incremental increases and decreases across your client’s website.

QUALITY

WHAT IS GOOGLE PENGUIN?

The Trust metric is the Off-Page regulating element of the Google algorithm. Also known as Google Penguin, this focuses on a website’s backlink profile and digital footprint. Organic, relevant link building is the most important element to look at when it comes to the Trust metric.

TRUST

READY. SET. GO!

SEO metrics help us provide a form of validation to our work and shows the growth opportunities that we can integrate into your website.

Each of our core metrics touch on ranking factors to help you better analyze your SEO strategies and make insightful, data-driven decisions. With this point of reference, you won’t be in dark about your SEO strategy and performance.